California’s Energy Traffic Jam San Diego Gas and Electric – San Diego, California

The EcoMotion team led a SDG&E spring initiative to educate students about peak power periods. The project involved developing an activity book for young students on demand reductions – called “California’s Electricity Traffic Jam” – and then successfully delivering it to 135,000 third grade students within four months of concept. A classic “direct response” piece, the book drew hundreds of responses from students and their families.