Efficient Lighting Initiative International Finance Corporation – The Philippines

One of the most interesting implementation experiences tackled by EcoMotion’s Ted Flanigan was in the Philippines. His charge was to design and implement the Efficient Lighting Initiative there on behalf of the International Finance Corporation, a branch of The World Bank. “ELI” was being implemented in seven countries worldwide. IFC managers considered implementing the Philippines project to be a major challenge. Through a deliberate process involving local stakeholders and developing a local capability, the project was rolled out with fanfare and then success thanks to program design that involved utility performance incentive mechanisms – and a utility, business, and government partnership. In addition to upgrading standards, introducing performance contracting to the country, an exciting aspect of the project was using the country’s leading comedian – Michael V – as the people’s spokesman. This including shrink-wrapping Michael’s beloved face on buses in Manila!