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I N · T H I S · I S S U E
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THE HISTORY OF ECOMOTION
"If each of us carries a stone
"
Ted Flanigan started EcoMotion in the early 1990s. By then,
he'd been a Strategic Planner for the New York Power Authority
and Energy Program Director at Rocky Mountain Institute and
the co-founder, with Amory Lovins, of what is now E-Source.
The John D. and Catherine T. MacArthur Foundation funded
Ted to track success stories and build The Results Center
at his firm, IRT Environment, and he spent years sharing lessons
learned by utilities, cities, corporations, and individuals
with over a hundred utilities across America and around the
world.
By the late 1990s, Flanigan's concept of the power of the
increment was being refined: individuals taking small actions
create a synergy that makes a major difference. Flanigan spent
years lecturing on what works and why, producing videos, publishing,
and providing advisory services.
EcoMotion was catalyzed by a mountain backpacking retreat
in 1998. What followed was the first EcoMotion multimedia
production, tested in Lake Tahoe, Tucson, and Aspen with Russ
Flanigan and a dozen others. It melded music with large video
images and content. EcoMotion's theme song encapsulates the
message, "You can't move a mountain alone, but if each
of us carries a stone
."
Today - and after implementing highly successful municipal
efficiency programs in California with the marketing expertise
of Virginia Nicols - EcoMotion is back on track with a bold
mission: EcoMotion is a coalition of citizens and businesses
committed to sustainable energy and environmental practices.
EcoMotion shares information and insights, champions success,
designs innovative programs, and has a proven track record
of aggressive implementation.
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"I am pleased that EcoMotion
has chosen to locate in Irvine, since energy efficiency and
conservation are very important to me personally. Irvine is
a City that reflects an innovative spirit and embraces sustainable
principles."
Beth Krom, Mayor of the City of Irvine
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| The 30:30 Partnership in Palm Desert
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Palm Desert, California's leaders are on a bold path. Their
intent is to cut city-wide electricity and natural gas use
by 30% in five years. Buttressed by success with recycling,
drought-tolerant landscaping, public housing, and higher education,
the City is now taking aim at energy use for economic, environmental,
and national security reasons.
Mayor Jim Ferguson explains that, "Palm Desert can be
a model for California and the nation." Target programs
result in bill savings of some $40 million each year, savings
that can be reinvested in the community, creating economic
multipliers, while supporting local environmental and national
security objectives.
Working for the City of Palm Desert and with Southern California
Edison, Southern California Gas, and The Energy Coalition,
EcoMotion's Ted Flanigan has served as a primary architect
of the 30:30 Partnership Strategic Plan.
The 30:30 Partnership Plan provides a real view of the scope
and dimensions of the endeavor. It features a detailed and
sophisticated road map to realizing the target savings, including
extensive spreadsheets allowing each type of energy user in
the City to calculate 30:30 savings. The approach relies on
major outreach and community promotion of a combination of
technologies such as advanced air conditioning and solar panels,
plus a sophisticated emphasis on the behavioral change required
to sustain an ethic and savings.
Just as Palm Desert residents and businesses recycle - now
diverting 74% of the waste stream throughout the City - the
30:30 Partnership can make smart energy use the norm and provide
a demonstration of a new paradigm and model of responsible
civic action.
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| Member Story: Henry Dudley -- Durango, Colorado
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"With impeccable timing, last year I undertook two solar
projects and completed them just in time to miss out on the
new tax benefits, and because Colorado has absolutely no energy
incentives, I paid full freight but find myself very satisfied
anyway.
First project was to put 4.8 kW of PV capacity on the small
(6,000 ft2) office building we own downtown. The building
is known as the Sun Building because of some beautiful detailing
trim dating back to the 1890s that evokes the sun. We finally
got two-way metering in La Plata County, so at the last minute
I changed course and skipped the battery farm, much to my
delight. (I was not looking forward to that maintenance headache!)
Now the building generates about 25% of its annual power demands
by solar. Summer is the killer because the AC is electric,
but in Fall and Spring when we use very little heat or air
conditioning, we supply a lot more of our own power. The tenants
are excited to be in a solar powered building, even if it
isn't 100%.
About the time I finished that installation I embarked on
a solar hot water project at our house. In addition to now
supplying all our domestic hot water (which had been electric
previously because the water heaters were in the middle of
the house and too far from exterior to vent for gas heat),
we also have radiant floor heating for part of the house.
Ran out of real estate on the roof for more panels and capacity,
nevertheless my annualized electricity consumption is now
down by about 25%.
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| Global Wind Generation on the Rise
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The Global Wind Energy Council reports that 11,769 MW of
wind capacity was installed worldwide in 2005, up 43.4% from
8,207 MW in 2004, bringing total worldwide wind power capacity
to 59,322 MW, and about the equivalent of 60 major nuclear
reactors.
According to the American Wind Energy Association, while
Europe continues to dominate the world's wind capacity, the
major growth rates occurred in North America and Asia. Canadian
wind capacity grew by 53% and China now has quickly built
1,260 MW of wind generation installed before the country's
new Renewable Energy Law went into force on January 1, 2006.
(See also www.awea.org)
The Top Five Wind Generators
1. Germany 18,428 MW
2. Spain 10,027 MW
3. United States 9,149 MW
4. India 4,430 MW
5. Denmark 3,122 MW
In related news, wind powered electricity will now light
the Statue of Liberty! GE doubled its wind production last
year. Royal Dutch Shell is rumored to be considering buying
Vestas Wind Systems, the world's leading wind turbine manufacturer.
And President Bush's Advanced Energy Initiative cites wind
potential that could provide 20% of U.S. electricity needs
shattering hydroelectricity's 6% share today.
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| Hybrid Hybrids!
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The latest buzz on the streets? Hybrid hybrids! Also known
as PHEVs (Plug-In Hybrid Electric Vehicles), these cars provide
all the economic and environmental benefits of electric vehicles,
but without their range limitations.
Let's back up: "Conventional hybrids" are on a major
roll. Unlike most cars, they have a small electricity generator
on board. It is fueled with gasoline. After their commercial
introduction by Toyota in Japan in 1997, and then by Honda
in 1999 in the United States, there were 46,000 hybrids on
American roads by 2003 and 83,000 by the end of 2004. [RLF
can you get number of hybrids for 2005?] Starting in 2006,
hybrid buyers not only get $650 - 3,150 tax credits depending
on the vehicle, but are highly satisfied, proud of taking
responsible action, and in some states get access to coveted
carpool lanes. (In just the last few days, new legislation
has been introduced in the Senate to allow small business
owners tax deductions of up to $100,000 for hybrids.)
While hybrids run on gas
plug in hybrids are "gas
optional," providing the driver with two fueling options.
By using off-peak electricity, hybrid hybrids cost less to
operate, less than a dollar a gallon of gasoline equivalent.
Hybrid hybrids recharge at night - promising easy "refueling"
as well as even higher efficiency, and less than $1/gallon
equivalence. Imagine avoided gas station visits! Just plug
in when you get home and you're ready for your morning commute.
For more information, visit www.hybridcars.com
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