I N · T H I S · I S S U E
THE HISTORY OF ECOMOTION
"If each of us carries a stone…"
Ted Flanigan started EcoMotion in the early 1990s. By then, he'd been a Strategic Planner for the New York Power Authority and Energy Program Director at Rocky Mountain Institute and the co-founder, with Amory Lovins, of what is now E-Source.
The John D. and Catherine T. MacArthur Foundation funded Ted to track success stories and build The Results Center at his firm, IRT Environment, and he spent years sharing lessons learned by utilities, cities, corporations, and individuals with over a hundred utilities across America and around the world.
By the late 1990s, Flanigan's concept of the power of the increment was being refined: individuals taking small actions create a synergy that makes a major difference. Flanigan spent years lecturing on what works and why, producing videos, publishing, and providing advisory services.
EcoMotion was catalyzed by a mountain backpacking retreat in 1998. What followed was the first EcoMotion multimedia production, tested in Lake Tahoe, Tucson, and Aspen with Russ Flanigan and a dozen others. It melded music with large video images and content. EcoMotion's theme song encapsulates the message, "You can't move a mountain alone, but if each of us carries a stone…."
Today - and after implementing highly successful municipal efficiency programs in California with the marketing expertise of Virginia Nicols - EcoMotion is back on track with a bold mission: EcoMotion is a coalition of citizens and businesses committed to sustainable energy and environmental practices. EcoMotion shares information and insights, champions success, designs innovative programs, and has a proven track record of aggressive implementation.