I N · T H I S · I S S U E
The Green Tipping Point
A “green tipping point?” What’s up with that?
Have you read “The Tipping Point” by Malcom Gladwell? The term tipping point emerged in the 1970s and referred to an urban planning phenomenon whereby a certain percentage of blacks would enter a neighborhood, causing white flight to the suburbs. Gladwell’s Year 2000 bestseller took the concept into a far broader dimension: He presents evidence of how change occurs, and how fast this happens at one dramatic moment: the tipping point.
The environmental movement is clearly at a tipping point. After years of being considered radical, fringe, and its members being accused of whining and being unnecessarily alarmist, how very exciting to be legitimate!
The Tipping Point presents an argument that the best way to understand the widespread acceptance of anything from a fashion trend to a political is that ideas and products and messages and behaviors spread just like viruses do. They are epidemics.
All successful movements are the result of infectious behavior. At a certain point, everyone and every company is feeding off one and other. Everywhere you turn there is substantiation and reinforcement. At a certain point, being green comes into vogue and like wheels on suit cases, like cell phones and i-PODs and navigators, the trend is universal. Everyone’s either got it or getting it!
Look at the evidence of an eco-tipping point. Since our last issue,
Bank of America pledges $20 billion, yes billion!
GE establishes a Renewable Energy financing group, expecting $1.6 billion of investments by the end of 2006, and $3 billion by 2008.
Market research finds that U.S. investments in clean energy doubled last year.
Al Gore wins an Oscar for An Inconvenient Truth.
The people of Los Angeles link Southern California’s March heat wave to global climate change. “It’s happening,” is a fellow train rider’s succinct remark. I marvel at the pace of greening: In Toronto, a Councilor rides his bike to work. Far from a “freak,” he is featured in the press for braving snow, freezing rain, ice, and cold, and demonstrating his daily commitment to responsible action.
There’s the prefix craze: eco-snobs, eco-zone, clean energy funds, green weddings, green trading, a green radio station, eco-sexuals, you get it! I just read an article about a fella’ in an “eco-tizzy.” Below the rhetoric, thoughtful souls are contemplating the reality that our lifestyle may well change. Britain is preparing its citizens. “Everyone will have to deliver," notes an analyst for a Dutch company this week in an Associated Press story.
EcoMotion is pleased to be part of the movement. We’re dedicated to a successful transition. We salute those who are similarly dedicated, and we encourage those that have not yet seen the light to catch on. We’re at a tipping point; we’re launching into an exciting – and notably different – era. As my friend Evan Mills likes to say, “Ride the Wave!”
THE SHENZHEN SOLAR MANDATE
The Province of Shenzhen has set an energy-saving example by mandating the use of solar power in new housing construction. The law, the first of its kind in China, requires new residential buildings with fewer than 12 stories to install solar- powered water-heating systems.
WARW 94.7: The Globe!
WSAR in Washington DC, a CBS affiliate station, is going green, changing its format and its source of power. Formerly, “classic rock” becomes “the globe,” and greening ranges from wind power purchases, to hybrid vehicles, and a new studio featuring green materials such as recycled flooring.
A CBS spokesperson, interviewed by the Washington Post, noted that this “demonstrates how environmentalism has moved to the political center. Thirty years ago, it was considered fringe. Even five years ago, it would have been highly unlikely for a mainstream commercial radio station to align itself with concerns over global warming -- too crunchy for most listeners. Now, WARW thinks such branding might increase its ratings, as environmentalism -- like recycling -- carries a positive and widely popular connotation.”
Member Question: Just What the Heck Should I do with Retired-Yet-Operable Incandescent Lamps?
Cleaning my garage this past weekend, I came across a bag of incandescents that I’d removed from my home. I found myself at a loss: Just what the heck should I do with the incandescents? They work, so I again resisted throwing them away.
Should I give them away? Recycle them? Donate them to a school for an art project?
WE WANT YOUR SUGGESTIONS!
Be in touch by writing Vnicols@ecomotion.us
and specifying “Incandescent Disposal” in the subject line. The best entry will get a reward.