Rinaldo Brutoco has been at the helm of the World Business Academy for over 38 years. He founded it to focus on the role that businesses should play in solving humanity’s greatest challenges. The Academy promotes the responsibility of business in relation to the moral, environmental, and social concerns of the day. To spur change, and where markets are not acting fast enough, Brutoco and his non-profit have spun off for-profit businesses… taking ideas and convictions and turning them into products and services to drive change.