February 18, 2008 – Volume 11, Issue 13
I N · T H I S · I S S U E
FLANIGAN'S ECO-LOGIC
Pollyanna
Did anyone hear the National Public Radio piece on Pollyanna last week? It intrigued me; a character who was so pure and optimistic that she added a new element to American culture. I began thinking about the environment. What's positive about global warming?
In 1913, Eleanor H. Porter wrote a children's book that became a classic. Its name and leading character have become both a noun and adjective: a Pollyanna and to be Pollyanna-ish. The book was so popular that a sequel was written called "Pollyanna Grows Up," and then 11 more sequels known as "Glad Books."
Pollyanna was an orphan who went to live with her aunt in a dispirited Vermont town. She had a special knack to find the goodness in any situation. Before long, she had transformed the town with her determined attitude.
Pollyanna was put to the test when she lost the use of both her legs in a car crash. Her spirit plummeted at the thought of never being able to walk again. Finally, and over time, she realized that she was glad to have had legs.
Pollyanna is best remembered for "buoyant refusal to be downcast." As a friend's mother repeats, "It's your choice every day." Pollyanna put a friendly name and face to that choice. Parker developed a board game called the Glad Game; a 1960s Disney movie starring Hayley Mills further popularized Pollyanna.
Over time and sadly, the definition of Pollyanna-ish changed from the act of making a deliberate choice, to being ignorant. Contrary to the spirit of the book, it's become a derogatory term for a naive optimist who always expects people to act decently.
How would Pollyanna react to climate change? What useful perspective would she find in the IPCC reports? Could she transform overwhelming concerns into hope and action? Could she actually take the spirit of our society and transform it into one of compassion and cooperation, lif ting our outlooks and lifestyles as she did a small Vermont town?
ECOMOTION UPDATES
Solar Santa Monica
EcoMotion's flagship project - Solar Santa Monica - continues to grow and to garner local and statewide attention. Solar capacity in the City doubled this past year, provider and financial networks now allow residents to "go solar with no money down," and the program was heralded by the CPUC as a best practice. Michael Ware and Matt Henigan join EcoMotion to support this work.
High Profile Projects
For EcoMedia, a New York-based environmental marketing company, EcoMotion is managing two solar demonstrations: one in Miami at historic City Hall, and the other at the Long Beach Airport. The Miami project must withstand 150 mph winds and is also slated to feature T5 and LED lighting; the airport project features dual-axis trackers and bi-facial panels.
Attn: Mountain Dwellers
The High Sierra Renewable Energy Guide has recently been written by EcoMotion for the High Sierra Energy Foundation and is near completion. The guide's focus is on the high alpine climate zone, greater than 7,000 feet above sea level, and features four appropriate technologies: solar, micro-hydro, geothermal, and wind.
EcoMotion Focus on H2O
EcoMotion is now consulting for a U.S. Bureau of Reclamation project that seeks to demonstrate the synergy between water and energy efficiency programs. The two-year project involves large commercial, industrial, and institutional customers and finding ways to bundle measures and to eliminate redundant transaction costs.
Feed-In Tariff Report Available
If you haven't heard, EcoMotion has recently published The Results Center Case Study #127: The German Solar Feed-In Tariff. The executive summary is free; the full 20-page case study is available at ecomotion.us.
New Team Members
EcoMotion welcomes Jessica Wolfert as a Solar Specialist on the EcoMotion team. Dave Henderson joins the EcoMotion consulting stable providing consulting services on solar rate analysis.
Fall 2008 Study Tour
EcoMotion is gearing up for the Spanish Solar Research Tour 2008. The week-long tour in early October will explore Spain's remarkably successful feed-in tariff and renewable installations. It will be led by Ted Flanigan and will feature the technical expertise of Johnny Weiss of Solar Energy International. For more information contact Tiffany Tay at EcoMotion (949) 450-7106 or email her.

On January 31st over 1,500 universities, colleges, high schools, middle schools, and places of worship joined in a national teach-in day on global warming. Focus the Nation, a brainchild of Eban Goodstein at Lewis and Clark College in Portland, Oregon, has the goal of raising awareness about climate solutions, and to convene a simultaneous educational symposium across the country.
Thanks for the newsletter with the discussion of the difficulties to introduce a feed-in law in the US. For me, the question to put to Sean Gallagher is simple: Do you want to see rapid introduction of PV energy in CA, especially on private homes, or not?
Solar thermal (ST) is a technology that harnesses solar energy for heat. ST systems collect the sun's energy to heat water and air that then provide domestic hot water and/or space heating in open and closed loop systems. Solar thermal is also particularly cost-effective for pools and in some cases for snow melt.
The U.S. Green Building Council's Annual Green Build conference and exhibition in Chicago attracted more than 25,000 attendees, including keynote speakers Paul Hawken and President Bill Clinton. Remarkably, Green Build may have become a victim of its own success, too massive to remain effective. But it is a testament to a movement that started very small and that has become nothing less than a tsunami.
Nanosolar Inc. was founded in 2002 and is making waves. It is working to build the world's largest solar cell factory in California and the world's largest panel-assembly factory in Germany. It claims that it has created a solar coating - as thin as a layer of paint -- that is sprayed on a metal foil substrate and that is the most cost-efficient solar energy source ever. "PowerSheet" cells contrast current solar technology systems by reducing the cost of production from $3 a watt to $0.30. This translates into an installed cost of a dollar per watt, an eighth to a tenth the cost for traditional crystalline panels, and for the first time in history, making solar power cheaper than burning coal.